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Create Your Organization’s Face with Visual Storytelling

January 27, 2014

1–2 minutes

Photo: Sculpture Per Adriano, work of Igor Mitoraj, Square of Isla de Madeira, Santa Cruz de Tenerife, Spain, Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0

“A good picture is equivalent to a good deed.” – Vincent Van Gogh (www.goodreads.com)

Artists know the value of creating compelling visuals to tell their stories. Communicators can use this same concept of visual storytelling to engage their audiences on a personal level.

This article from prnewsonline.com can help you get started on the road to “visual storytelling mastery:” http://www.prnewsonline.com/water-cooler/2013/10/29/6-tips-for-visual-storytelling-mastery/

If you take your own photos, you’ll want to read “Telling Stories” by Phil Douglis, ABC, IABC Fellow and a master of visual storytelling. In his article from IABC’s Communication World, Phil shows you how to engage your audiences and draw them into your story to help them develop a deeper understanding of your organization. For more inspiration on visual storytelling, check out Phil’s “cyberbook” of photo galleries at http://www.pbase.com/pnd1

How do you incorporate visual storytelling into your organizational communication?

3 responses to “Create Your Organization’s Face with Visual Storytelling”

Paul Barton

January 27, 2014

One of the reasons I believe photos are so powerful is that they draw upon the readers emotions, which I contend is more important than appealing to their logic when trying to persuade readers to action.

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1. plbieniekabc
  
  January 27, 2014
  
  Absolutely! In late February, I’ll publish a post about the revised edition of StoryBranding by Jim Signorelli, a must-read book about “creating standout brands through the power of story.” Jim tells us that “stories stimulate and resonate by inviting us to acknowledge beliefs that are already in place. They do this by fascinating us with identifiable characters and by inviting us to empathize with them.” Thanks for sharing in the discussion!
  
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Show Me the Story | Starry Blue Brilliance

April 21, 2014

[…] Great stories are seen, not just heard, as they evoke emotion and incite action. To learn more about engaging your audiences on a personal level, check out “Create Your Organization’s Face with Visual Storytelling.” […]

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