Year: 2013
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Begin 2014 with the end in mind. Every successful communication plan is supported by an effective measurement strategy. Here are the top posts on communication measurement…
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Today is my son Chris’ 18th birthday. I’m so proud of who he is and all that he will become. He enjoys music by The Beatles,…
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As 2013 comes to a close, it may be time to conduct a readership survey on your organization’s publications. Employee communication expert Steve Crescenzo, of Crescenzo Communications, http://crescenzocomm.com/,…
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Welcome to Brilliance@Work, the first in a new series of profiles about stellar communication professionals and their best practices at work. Stefanie Rathjen Kelly, Director…
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As a follow-up to last month’s post, “Six Sigma Project Ideas for PR,” here are two recent award-winning case studies provided by Mark Weiner, CEO…
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Dear Readers, As the holiday season approaches, we reflect on the many things for which to be thankful. It’s a chance to count our blessings and a…
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Communicators know that effective communication delivers value to business in many tangible ways, but how can you show this value in a quantifiable way that is easy…
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What is Six Sigma and how can it help you improve your organization’s communication processes? According to www.isixsigma.com, “Six Sigma is a disciplined, data-driven approach…
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Thai Shadow Puppets by Steve Evans, http://babasteve.blogspot.com/ Timing is everything, especially when planning to tell your organization’s story as it’s unfolding. To do this successfully,…
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An effective measurement method supports a successful communication program. A communication scorecard can help you efficiently measure, track, and show the results of your communication…