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What’s Missing from Your Corporate Videos?

1–2 minutes

Photo by paul bica

Following up on last week’s post, How to Create Your New Slant on Corporate Videos, here is another example of a powerfully compelling video containing the one important element missing from many corporate videos: empathy.

Empathy: The Human Connection to Patient Care by Cleveland Clinic

As you can see, making a difference in people’s lives builds trust and credibility and of course, creates a better world for all of us!

How are you developing more empathy in your professional and personal lives?

3 responses to “What’s Missing from Your Corporate Videos?”

  1. Paul Barton Avatar
    Paul Barton

    Very powerful video! Great example!

  2. […] follow-up on my post “What’s Missing from Your Corporate Videos,” here is the next video in the Cleveland Clinic empathy series. “You’ll be moved by […]

  3. […] wrote about the importance of empathy in corporate storytelling videos in 2014, when many organizations were producing polished content that explained their work, but often missed […]

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