Illuminating the Brilliance of Stellar Communicators

Communications Leader Greg Howe outlines a structured approach to help organizations move beyond listening and start acting on employee feedback with clarity and purpose.

Employee insights are everywhere—but collecting feedback is only the first step. In “Before, During, After: 3 Steps Turn Employee Insight Into Business Decisions,” Greg Howe presents a practical, three-phase approach that helps leaders turn feedback into meaningful action and deliver measurable impact. This feature was originally published on Strategic, a platform focused on advancing the practice of communication leadership.

To illustrate the importance of measurement and practical application, Greg references communication expert Bill Quirke, Managing Director of Synopsis. I’ve explored Bill’s thinking previously in “Measure What Matters with a Communication Scorecard.” His ideas show how disciplined measurement and thoughtful application can transform insight into meaningful progress.

Turning insight into action is a deliberate practice—one that requires focus, structure, and follow-through. Greg’s three-phase approach reinforces a key leadership lesson: employee feedback is most valuable not in collection, but in the decisions it informs. By applying these principles consistently, leaders can help to ensure feedback drives real results. When acted on thoughtfully, insight becomes a catalyst for alignment, engagement, and lasting progress across the organization.