Category: Communication Measurement
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Photo by paul bica “A great customer experience can only be delivered by someone who wants to give it.” – Ian Luxford, Learning Services Director,…
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Begin 2014 with the end in mind. Every successful communication plan is supported by an effective measurement strategy. Here are the top posts on communication measurement…
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As 2013 comes to a close, it may be time to conduct a readership survey on your organization’s publications. Employee communication expert Steve Crescenzo, of Crescenzo Communications, http://crescenzocomm.com/,…
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As a follow-up to last month’s post, “Six Sigma Project Ideas for PR,” here are two recent award-winning case studies provided by Mark Weiner, CEO…
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Communicators know that effective communication delivers value to business in many tangible ways, but how can you show this value in a quantifiable way that is easy…
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What is Six Sigma and how can it help you improve your organization’s communication processes? According to www.isixsigma.com, “Six Sigma is a disciplined, data-driven approach…
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An effective measurement method supports a successful communication program. A communication scorecard can help you efficiently measure, track, and show the results of your communication…