I returned from the Media Insights & Engagement Conference refreshed from the Florida weather with an enlightened perspective of the new media landscape.

Not only did I learn about the industry’s successes and challenges from expert navigators of this landscape, their insights also provided these important lessons:

• Apply context to your content. “Context Matters in the New Media Landscape.”
• Turn adversity into an advantage. “Turning Trials into Triumph in the New Media Landscape.”

It’s my first year attending and blogging for this highly interactive and engaging media industry event. I look forward to next year’s conference!

Thanks to Rachel McDonald, Senior Conference Producer and Amanda Ciccatelli, Social Media Strategist for inviting me and for producing and promoting an outstanding conference.

Special thanks to my wonderful friends Gustavo and Betty Higuera for their generous hospitality.

Stay tuned for more highlights from the Media Insights & Engagement conference!